In 2007, after years of high level sales management in various Fortune 500 companies in addition to hosting over 100 infomercials, Tom combined his expertise to start Producing, Directing, and Consulting in the Direct Response world. He has created and/or consulted on numerous successful DR campaigns ranging from weight loss to beauty to intellectual properties.
Tom (in partnership with Blue Reef Productions) was the Producer behind the hit female beauty brand “Flawless’ from day one. Flawless has had unparalleled success in becoming one of the fastest growing brands and quickly has become the market leader in female beauty products. Working with both IDV Corp and Church & Dwight, Tom has created every Flawless commercial from beginning to end – scripting, casting, producing, directing, editing, etc.
FLAWLESS COMMERCIALS
Known as a ‘one-man band’ in giving laser focus attention to every project he takes on, Tom has also doubled the average order revenue of numerous campaigns through his analysis and scripting of telemarketing and web order sales. His unusually high success rate is a result of seeing a show through from inception to the back-end conversion and upsell creation. Tom’s ‘hybrid’ skill set also allows him to be utilized as Producer/Director/Editor who can also host the show.
View some of Tom’s other commercials/infomercials
To learn more about the hits Tom has helped to create, please contact him directly at the ‘Contact‘ tab, email Tom at tomjourden@gmail.com or by phone 818/399-7057.